Have you ever considered the number of realities? Or how may Augmented Reality (AR) help to more effectively convey your story and point of view? No worries if you didn’t. You’ve got my back.
You’ll learn a little bit about how XR (Extended Reality) technology is currently being utilised to influence our viewpoint in medicine, speed up automotive development, and increase product discovery in e-commerce in this post.
It’s important to familiarise yourself with a few concepts before diving into the subject. So let’s get started!
Who defines reality?
While there is time, space, and matter in reality itself, there may be other realities that are distinct in some sense. Let’s examine the primary distinctions between realities. To make it simple for everyone to grasp, we shall utilise straightforward phrases and definitions for each sentence.
Artificial Reality (Time, Space, No-Matter)
By fusing digital or computer-generated elements onto our reality, augmented reality (AR) broadens our perspective of the natural world.
Online Reality (No-Time, No-Space, No-Matter)
Through VR, a completely distinct reality from ours is created. Instead of computer-generated augmentations within reality, virtual reality refers to an environment that exists independently of the real world.
Dual Reality (No-Time, Space, No-Matter)
Since MR integrates both realities into one, it resembles a balance between AR and VR.
All of the aforementioned realities that enhance or displace our viewpoint are combined in extended reality. The term “Extended Reality” serves as a catch-all for all the dimensions mentioned above.
We can now go on to the concrete examples of how these many realities and particular technologies are already transforming our businesses and enhancing our lives now that we have some understanding of each type.
New developments in e-commerce and retail
E-commerce has grown rapidly since the advent of web 3.0; only in the US, it is predicted that by 2025, retail and e-commerce would generate $1.329.7 billion in revenue.
More than just meeting our own needs, our consumption of goods and services is heavily influenced by feedback from the general public. Customer retention and experience are more important than ever. You can maintain steady revenue growth by fostering customer confidence and improving the purchasing experience.
However, how can we improve the client experience?
Are old-fashioned analytical techniques and consumer data sufficient to gather all the details you require to comprehend your customers?
They do, in fact, fulfil the fundamental requirements from a business standpoint because you can gather sufficient information to comprehend your customer profile and conditions and you can track product performance, but when you try to comprehend your users’ shopping journeys at a deeper level, you might run into a wall.
The digital footprints of consumers are used by large retailers like Amazon to enhance user experiences throughout the purchasing journey. This includes user input, sensor data, passive and active data, and many other types of data.
Check out some real-world instances of how e-commerce companies are using augmented reality to increase sales, improve customer satisfaction, and conduct better data analysis.
- Virtual try-ons,
- Preview placement,
- Interactive user guides,
- Social media filters,
Augmented reality (AR) solutions like the Ikea Place preview placement app are excellent tools and examples of how to boost your store’s conversion rate and keep your users’ engagement levels at a high level. It can grant your user complete autonomy in choosing and testing out your goods in the comfort of their own home with little effort on their part.
Another excellent example is L’Oreal, which combined social media filters with Virtual Try-ons software to boost customer involvement and give customers additional product testing options. By giving customers a variety of ways to interact with the products, it lowers the percentage of product returns while promoting easier, more sustainable product discovery.
Becoming true before it actually occurs
Our approach to creating new materials and products has already shifted. In order to create new cars and test the consumer experience prior to implementation, BMW uses augmented reality in its design process. Prior to the development process, you can demonstrate the most recent design from the inside to the exterior, take a trip, and simulate a user experience through a metropolis. This innovative method allows the development engineers to simulate being on the road in a real car and can identify problems before they are executed.
A viewpoint that is beneficial to the sufferer
Solutions for extended reality are already making a difference in the healthcare sector. Making a diagnosis or comprehending how our bodies function can be greatly aided by a straightforward VR solution that flawlessly depicts the patient’s anatomy and physiological representation.
AR and VR solutions are already used for planning prior to real-time intervention so that surgeries can be performed more safely and effectively. In addition, it can allow patients to experience their surgical plan in virtual reality (VR), which can help patients feel more at ease and confident before surgery.
Holo Anatomy is a fantastic real-world illustration that tries to teach both parties—doctors and patients—better. Professionals can use the software to view and see any component of human anatomy, including the circulatory system, organs, and many other body parts.
While demonstrating a complete 3D model of the human anatomy, tutors can more swiftly and effectively lead their students through specialised exercises.
Our perspectives on the world and the enormous potential of these technologies have already begun to be shaped by extended reality and other breakthroughs that concentrate on expanding our sense of reality.
Without a question, XR is generating a tonne of opportunities across a wide range of sectors, including healthcare, e-commerce, automotive, and many more. We can identify a typical trend in each of the case studies from the practical examples provided above. XR is utilised as an alternative to persuade and convert your audience to better grasp your reality rather than as a sole source of truth.
When comparing an Ikea sofa to a local supplier or L’Oreal cosmetics to a SME cosmetic company, there may be noticeable discrepancies. Ikea and L’Oreal, however, are well ahead of their rivals because their XR substitutes are already one step closer to their target market.
BMW’s VR solution was also employed to persuade its engineers to accept and thoroughly comprehend the new car designs prior to the development stage.
XR technologies are also employed in the healthcare industry to deeply examine the human body. In order to help patients feel less stressed and anxious before surgery or other medical interventions, doctors might share their thoughts with them and demonstrate various possibilities regarding their health and possible outcomes after operations.
As you can see, extended reality and various XR components are employed to fill in little gaps while providing room to address significant obstacles. Have you considered utilising augmented or extended reality for your company as well?